Stop waiting forclients to find you.Build the ads that put your business in front of them.
Join us live for two days to build your Google or Facebook & Instagram ads. We’ll also help you build the page people visit and set up what happens when they contact you.
Ad budgets can start at $10/day. We’ll help you choose your starting budget.
The workshop
Need more dog training clients? Let’s build your ads.
You don’t have to wait for another referral or figure out Google and Facebook ads alone.
Join us live for two days. We’ll show you what to do, give you time to build, and answer questions while you work.
Here’s what we’ll build together.
Day 1
Get ready for people to click.
Choose the dog training service you want to advertise. Build a page where dog owners can learn about it and contact you. Set up what happens when someone asks for help. Then choose Google or Facebook & Instagram and plan your starting budget.
Thursday, December 3, 2026
Bright Steps Puppy School
Calm, confident puppies. Reward-based classes.
Your name
Puppy's age
New inquiry
Sam R. — Puppy Foundations
“Hi, I’d love to book a class for our 10-week-old pup.”
Bright Steps Puppy School
Hi Sam! Here’s how to book your intro call — spots this Saturday.
Bright Steps Puppy School
Sponsored · Facebook & Instagram
New puppy? Let’s build calm, confident habits together. Reward-based Puppy Foundations — limited spots.
Day 2
Build your ads with us.
Choose the Google session, the Facebook & Instagram session, or attend both. We’ll walk you through creating your ads, choosing who sees them, setting your budget, and checking whether people contact you.
We recommend starting with one ad campaign.
Friday, December 4, 2026
Help while you work
You build. We’re here to help.
We’ll show you each step, then give you time to work on your own business. Ask questions as you go. Recordings and extra walkthroughs are included so you can revisit anything afterward.
You also get two private, 30-minute calls.
Call #1
Check your setup.
Review your page, follow-up, and ads with us. Find out what still needs to be finished or checked before launch.
Call #2
Review your results.
Once your ads have collected useful data, look at the results with us and decide what to change next.
Two private calls · 30 minutes each · one to check the setup, one to review results once useful data is available.
Tools
Build along with us in Clicks!
We’ll use Clicks! with DigiWoof to build your page and set up what happens when someone contacts you—all in one place.
Already have tools you like? You can use those.
Ad Lab participants can access the trial through a separate signup before the workshop. Buying Ad Lab does not start the trial.
Schedule
Two days. Time set aside to get it done.
Thursday — Day 1
Build the foundation
Thursday, December 3, 2026
8 a.m.–12:45 p.m. Pacific
11 a.m.–3:45 p.m. Eastern
4–8:45 p.m. UK
Includes teaching, time to build, live questions, and a combined build/lunch period.
Friday — Day 2
Build your campaign
Friday, December 4, 2026
Google Ads
8–10 a.m. Pacific · 11 a.m.–1 p.m. Eastern · 4–6 p.m. UK
One-hour break
Facebook & Instagram Ads
11 a.m.–1 p.m. Pacific · 2–4 p.m. Eastern · 7–9 p.m. UK
Attend either session or both. We’ll help you choose on Day 1.
UK times shown apply to the planned December workshop.
Two days to build. Personal help afterward.
Build your ads live
Two live workshop days, with Google and Facebook & Instagram sessions included. Attend either ad session or both.
Get help with your business
Two private, 30-minute calls: one to check your setup and one to review your results once your ads have collected useful data.
Thursday + Friday
Thursday, December 3, 2026 + Friday, December 4, 2026
Start testing with as little as $10 a day.
We’ll help you choose a starting budget for one campaign. Some services and locations need more, and smaller budgets can take longer to gather useful results.
Ad spend is paid directly to Google or Meta and is separate from the workshop price. Budget examples are in USD.
No ad experience needed. Bring a service to promote, complete the prep, and set aside time and an ad budget.
Advertising spend and applicable software costs are separate.
At least eight paid businesses are required to run the workshop.
Participants receive a full refund if the minimum isn’t reached by [confirmation deadline].
Your questions, answered.
Yes. We'll explain the decisions and setup as we go. Complete the prep beforehand so you arrive with the account access and materials you need.
No. Choose Google or Meta, or attend both. We recommend building one primary campaign first so your budget and attention have a clear focus.
You'll build during the workshop. Launch timing depends on your preparation, account readiness, and remaining setup. We'll help you identify what needs checking before you spend.
No. Our demonstrations use Clicks!, but you can apply what we teach to suitable existing tools. You'll handle technical setup and integrations in those tools.
No. The participant trial requires a separate signup before workshops begin. Its activation and billing terms will be provided before you sign up. Continued paid use is optional.
You can start testing with as little as $10 USD a day. We'll help you choose a budget based on your service, location, and advertising platform—and focus it on one campaign. Some markets will need more budget, and smaller budgets may take longer to gather useful data. You'll understand the tradeoffs before deciding what to spend. Ad spend is paid directly to Google or Meta and is separate from the $149 workshop fee.
Yes, along with supplementary walkthroughs you can pause and revisit. Attend live to take part in the guided building periods and ask questions as you work.
Live questions during the workshop and two private reviews afterward. Custom migrations, outside-platform technical setup, unlimited troubleshooting, and done-for-you advertising are outside the workshop scope.
If we don't reach the minimum by the confirmation deadline, the workshop won't run and you'll receive a full refund.
The Dog Trainer’s Ad Lab
Stop waiting for clients to find you.
Let’s build your next way to reach them.
Two hands-on days to work on your ads, landing page, and follow-up—with DigiWoof guiding you as you build.
Thursday + Friday · Thursday, December 3, 2026 + Friday, December 4, 2026
Two private coaching calls included · $149 USD