Using “mini-courses” to Market Your Dog Training Business
By Josh Boutelle at digiwoof.com

Mini-courses can be a simple way to get in front of dog guardians who can benefit from your dog training services or online courses. In this article, we’ll dive into a few aspects of putting together your first mini-course

Understanding Mini Courses

So, what exactly is a mini-course? Simply put, a mini course is a compact online program, usually made up of three to five videos, with each video being no longer than 10 minutes. The primary aim is to deliver these courses in a digestible format, offering valuable insights and education, while subtly positioning your products or services in the minds of your new students.

Applying Mini Courses to Your Business

Let’s imagine you’re offering a one-on-one puppy training service. To complement this, you could create a mini course on “Safe Socialization for Puppies” outlining various ideas and methods for effective socialization.

This course does more than just educate the puppy’s parents – it also paves the way for you to present your service as a comprehensive solution to ensure their pup grows into a confident, well-adjusted adult dog.

Providing Value and Guiding Customers

The key is to provide genuine value while subtly demonstrating how your service can alleviate their problems. Consider the potential pain points your customers might be experiencing and show them how your service can alleviate these issues.

When building your mini-course, it’s important to provide enough value and information for viewers to feel they’ve gained something worthwhile. However, it’s crucial that the course naturally leads to your service.

Deciding On Your Course Content

A good rule of thumb is to keep your mini-course to three to five lessons, no more than 10 minutes each. Select a topic that allows you to naturally talk about your services or products without coming across as overly salesy.

For example, if you’re a dog trainer specializing in dealing with reactive dogs, consider a mini-course on “How to Walk Your Reactive Dog Without a Blow Up.” In this short course you could give pet parents the “a ha!” moment of keeping a dog under threshold, while positioning your service or course as the way to “shorten that distance”.

Not a dog trainer? Mini courses can work for you, too.

This strategy doesn’t only apply to dog trainers. If you’re a dog walker catering to owners of energetic dogs, a mini course could cover ideas on how to keep dogs occupied while their owners are at work. This presents a natural opportunity to talk about your dog walking service, emphasizing the enrichment and mental stimulation it offers.

Following Up: The Hidden Benefit of Mini Courses

One of the significant benefits of mini-courses that often goes unnoticed is the opportunity to follow up with your audience. By collecting their email addresses, you can send them pre-planned emails addressing frequently asked questions, sharing success stories, and other relevant topics that gently nudge them towards your services.


Mini-courses provide an engaging platform to educate your community, showcase your services, and eventually grow your pet business.

If you’re seeking a platform to create and deliver your mini courses, Clicks! could be the ideal solution for you. It’s an all-in-one software that allows you to manage clients and market your business, creating mini courses, automated emails, and sales pages.

Why not start your 14-day free trial at our website, Digiwoof.com/clicks?

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