Key Considerations Before Hiring a Social Media Manager for Your Dog Training Business
By Josh Boutelle at digiwoof.com

Social media is an important part of marketing your dog training business in 2023, but it can be time consuming, and you might just want to train dogs!

While hiring a social media manager can free up your time to focus on what you do best—train dogs, there are some important considerations to keep in mind before hiring help. Here are four key things you should have in place before bringing a social media manager into your dog training business.

1. What are you trying to accomplish?

Set Targets to Gauge Success
Before hiring a social media manager, you need to be clear on what you want to achieve. Whether it’s increasing website traffic, acquiring new clients, or boosting engagement rates, setting clear objectives will give your social media manager a roadmap to success. It also provides key performance indicators that will help you determine whether your investment is paying off.


2. Brand Guidelines

Consistency Builds Recognition
Inconsistent branding can only hurt your business. Without consistent branding, you’re missing out on a vital piece of building your business: brand recognition. Create a brand guideline document outlining the voice, tone, colors, and overall messaging of your brand. This guide will help your social media manager maintain consistency across platforms, strengthening your brand’s reputation over time.


3. Call-to-Action

Direct Your Audience Effectively
Social media should be a stepping stone to achieving your business goals, not just a popularity contest. Establish at least one clear call-to-action (CTA) that directs your audience to take the next step. This could be scheduling a consultation, downloading a free resource, or even signing up for a webinar. A strong CTA can convert passive followers into active clients.


4. Business Systems

Turn Leads into Clients
Social media marketing isn’t just about generating leads; it’s about converting those leads into clients. To do this effectively, you need solid business systems in place. These could be online scheduling tools, automated response emails, or even a CRM system. Having these structures will ensure that the money you invest in social media marketing isn’t wasted and that you have a mechanism for turning interest into business.



A social media manager can be a valuable addition to your dog training business, but only if you’re prepared. Clear objectives, brand guidelines, actionable CTAs, and effective business systems are essential foundations. Without these, even the most skilled social media manager will struggle to deliver results.
Considering handing over the social media reins but need further guidance? Our services are tailored to support pet care professionals like you. Book a call with us to learn more.

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