How to Host a Dog Training Webinar
By Josh Boutelle at digiwoof.com

Hosting webinars can be a powerful way to engage with pet parents and promote your pet training services. In this guide, we’ll explore the steps to create effective webinars using Clicks, covering both free and paid formats.

Understanding the Purpose of Webinars

For Connection and Education

  • Target Audience: Webinars allow you to connect with a specific audience. For instance, a webinar on leash training will likely attract pet parents interested in this aspect of puppy training.
  • Educational Tool: They are excellent for educating your community on important topics, thus motivating them to pursue your services.

Paid vs. Free Webinars

  • Paid Webinars: These are in-depth workshops offering complete solutions and can be an additional income source. However, it requires strategic advertising to be profitable.
  • Free Webinars: These are great for familiarizing people with your services, building a targeted email list, and growing your business’s reputation.

Setting Up a Webinar Campaign

Step 1: Building Webinar Pages

  1. Creating a Funnel: Start by creating a funnel in Clicks and naming it after your webinar.
  2. Designing Pages: You can either clone a step from another funnel or use Clicks’ templates for the signup and confirmation pages.
  3. Structuring the Funnel: Include a signup page, a thank you page, and a replay page if needed.
  4. Create a Form: Create a form for your webinar and add it to your sign-up page

Step 2: Create Automations for Sign-Ups

  • Build a workflow: Use your webinar form submission as the trigger for the automation.
  • Add a confirmation email: Add a confirmation email to the top of your automation.
  • Set an event start date: Add a Event Start Date action to set the date of the webinar.
  • Use wait steps & emails: Add “wait” steps based on the appointment and send emails to remind your attendees.

Hosting Paid Webinars

  • For paid webinars, replace the signup form with an order form connected to a product (your webinar) in Clicks. This setup also allows for the use of coupons and discounts.

Managing Replays

  • Adjust your workflow to cater to post-event engagements, like directing new signups to the replay instead of the live event.

By following these steps, you can effectively use webinars to grow your pet training business, engage with your community, and provide valuable education. Remember, the success of your webinar lies in how well you connect with and understand the needs of your audience.


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