Marketing funnels, also known as sales funnels, are the stages a potential client – in this case, a pet parent – goes through to become familiar with your brand. The end goal? Turning that potential client into a loyal, paying customer.
Recognize Your Existing Funnels
You likely already have some organic funnels in place – these could include social media platforms, your website, and referrals from vet offices or pet stores. While these can drive substantial business, pairing them with strategic marketing funnels can escalate business growth, educate your community, and automate your operations.
Different Types of Marketing Funnels
Value First: Lead Magnet Funnels
This approach involves offering valuable content in exchange for a viewer’s email address. Think eBooks, webinars, masterclasses, mini classes, or even podcasts. By providing high-quality content, you not only showcase your expertise but also create a line of communication with potential clients.
The Power of Lead Magnets
Lead magnets offer a unique advantage: the ability to follow up. Once you deliver the lead magnet, you have the email contact of someone directly interested in the services you provide. It offers a platform to address their desires and frustrations and to continue providing value. When they’re ready to act, you’ll be top of mind.
Overcoming Organic Funnel Limitations
Organic funnels like social media and websites have their vulnerabilities. They often lack the ability to control and guide the conversation, and the potential for distraction is high. With marketing funnels, however, you’re able to maintain control and guide your potential clients on a clear path towards your services.
Crafting Your Marketing Funnel
To create an effective marketing funnel, you’ll need a few key components: a lead magnet, an email marketing provider, consistent engagement methods, and a way to get visibility for your offers. For example, the pet parent who lands on your website and sees a signup button for an eBook, providing their email to receive the valuable content you’ve offered. Afterward, you’re then able to engage with follow-up emails and, ultimately, promote your paid services.
Taking Action with Marketing Funnels
Getting started with marketing funnels may seem daunting, but with the right steps, it’s completely doable. Start by visually mapping out each touchpoint of your funnel, then schedule time for each component. Don’t be afraid to test, reuse, and repeat different funnel approaches. It’s all part of crafting a funnel that best serves your business needs.
Effective marketing funnels can play a vital role in enhancing your visibility, showcasing your expertise, and attracting more clients to your dog training business. Remember, this is all about providing value to your community. When you’re able to do that effectively, your business will naturally thrive.